They have turned the unremarkable email footer of the past into a professional email signature that carries a strong message, provides valuable information, and serves as an indispensable marketing tool. In fact, forward-thinking professionals have recognized the potential that a well-crafted email signature can have. Even though many people rarely use it for more than a cordial 'Kind Regards' or a more informal 'Cheers' next to their name, the possibilities for using the real estate below the email body extend much further. The email signature is the easiest place to get full exposure continuously because you're always using it and you're interacting with business people and… there it is.”Īn email signature is much more than just the closing remarks at the end of your email. I change mine depending on what's most important to me. “Your email signature… huge opportunity for a call-to-action. And those who fully utilize its potential will be able to reap the most considerable benefits.īut what is an email signature, exactly? What can it offer? And how to use it? In this article, we'll be diving deep into the subject and answering every question you are likely to have. Some of the most prominent minds in marketing tend to agree on the importance of a compelling signature. It provides context that allows the recipient to quickly understand how to take the next steps, helping them form opinions about who you are, what you can offer, and what they can do to take full advantage.

The email signature is not just a signoff it's almost like a summary of the entire message or even the communication. As a result, many fail to include even the essential information such as their contact details, social media links, or basic info about what they do.Īnd that's a costly mistake that deprives countless professionals of the incredibly simple and easy-to-set-up avenues for growth. Of using email signatures for conveying essential business information are still unknown to many professionals. Of those with it, only 28% include their cellphone number, and only 58% add the organization they represent.

Email Signature: Everything You Need to Know About Using Email Signatures

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